Consumer behavior and marketing strategy : J. Paul Peter, Jerry C. Olson in SearchWorks catalogConsumer Behavior Influence Strategies Approaches to influencing overt consumer behavior Obtain information about consumers affect, cognition, and behaviors Place marketing mix stimuli in the environment Influence consumers affect and cognitions Influence overt consumer behaviors Consumer research data, sales, and market share data. Consumer Behavior Influence Strategies cont. Influencing overt consumer behavior critical Strategies influencing it: Affective Marketing mix elements are designed to influence consumers affective responses in order to influence overt consumer behaviors. Cognitive Marketing mix elements are designed to influence consumers cognitions in order to influence consumer behaviors. Behavioral Marketing mix elements are designed to influence consumers overt behaviors somewhat directly.
Consumer Behavior, Consumer Behavior and Market Research (MBA, BBA), Gurukpo
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Journal of the Academy of Marketing Science. December , Cite as. In a article by Wills, Samli, and Jacobs, a new approach to international marketing strategy development was presented. Two micro constructs, involvement and learning theory, and two macro constructs, cultural context and the diffusion process, were linked in an integrative matrix summarizing various tactics for promoting and distributing a VCR around the world, within the bounds of a global marketing strategy. This comment sharpens the focus and extends the thrust of their work. It examines their proposed research agenda, clarifies certain constructs, and suggests a reformulated approach to theory development.
Consumer behavior marketing is an essential ingredient in the current business climate. The companies that apply this type of marketing well have a distinct competitive advantage that distances them from their rivals.
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