Bloomsbury Fashion Central - - Visual Merchandising and DisplayTim Jackson , D. Macmillan Master Series. Flyer Sample chapter. Recommend to library. Paperback - Ebook - The first academic textbook covering European retail fashion buying and merchandising.
VISUAL MERCHANDISING AND DISPLAY
Martin M. Pegler and Anne Kong. This new edition of the best-selling text is for anyone working in and learning about the exciting industry of visual merchandising. Martin Pegler and new co-author Anne Kong FIT zero in on all aspects of visual merchandising and display, from classic techniques to the most avant-garde developments. Using hundreds of examples from around the world, this text reveals how retailers can optimize their image with their target marketing by adding interest to window and interior displays. New sections on branding have been added to select chapters to guide readers toward ways of incorporating this important topic into their visual merchandising strategy.